How we turned a gaming platform’s spirit into a bold, connected brand that looks and feels like play.
The Signal Was Already There
Gamers Hub Middle East (GHME) wasn’t starting from scratch. They were already embedded in the esports scene, supporting players, hosting tournaments, building community. But the brand itself needed something more: a voice that could match the energy on screen. Buried deep in their ecosystem was a line that said it all, “Power On. Game On.” We pulled it front and centre and made it the core of the brand’s identity. A signal that the game, and the brand, had truly begun.
From Logo to Language
We started with GHME’s existing logo, a bar structure with potential, and used it as the foundation for a full visual system. That bar evolved into a dynamic design element seen across communication: in banners, video frames, merchandise, and more. It wasn’t just decoration. It was a symbol of intensity, connection, and movement. A visual shorthand for the platform’s pulse.
Built for Grit and Glitch
GHME’s audience lives in the chaos of the arena, so the brand had to feel just as raw and real. We kept the original spatter graphic as a core texture, grounding the identity in gaming culture. To push the emotion further, we created a monochromatic red colour system, echoing the moment the power button glows and the screen comes to life. Neon highlights and glitch textures layered in a sense of urgency and thrill, while the overall design stayed clean, modern, and adaptable.
Always On, Always Game
The new GHME identity was designed to scale. Whether it’s a digital tournament, an in-person gaming event, or a community-driven stream, the brand system can flex without losing its edge. It’s sharp where it needs to be, expressive when it counts, and rooted in the gameplay experience.
At FATLEG, we don’t just build brands that look good. We build ones that feel like they belong. GHME is one of them, a brand that moves, speaks, and plays like the community it was built for.
