How we turned a milestone into a meaningful story, one that celebrates ideas, creators, and coffee-fuelled moments.
Marking a Milestone with Meaning
When Third Wave Coffee turned eight, it wasn’t just another year, it was a chance to pause, look back, and reimagine what’s next. More than a celebration, this was a creative checkpoint. A moment to honour the ideas, conversations, and people that shaped the brand over the years. With the content and copy in place, FATLEG stepped in to design the visual identity that would bring it all to life, visually rich, emotionally grounded, and deeply human.
Where Ideas Begin
We built the visual system around one core idea: every creative journey starts with a scribble.
Inspired by that messy, magical beginning, we used thought clouds and hand-drawn illustrations throughout the design language, symbols of raw ideas taking shape. These elements echoed the start of something: a note in a sketchbook, a doodle on a napkin, a late-night thought. It was a nod to the process every Indian creator knows well, the moment before it all makes sense.
A Symbol of the Journey
At the centre of the identity was a design that captured the milestone in the most personal way possible: a stylised ‘eight’ formed by two coffee cups viewed from above. A subtle but powerful visual that represents both the anniversary and the connections built across tables, cafes, and cities. It wasn’t just clever, it felt right. Because every sip at Third Wave has always come with conversation, community, and creativity.
From Sketch to Sip
Third Wave Coffee is more than a café, it’s a space where ideas get sparked and stories get shared. So the 8th anniversary identity had to feel honest, expressive, and full of heart. From visual textures to layout decisions, everything was designed to reflect what the brand truly stands for: a creative culture rooted in real moments.
At FATLEG, that’s what we love to build, brands that don’t just celebrate milestones but turn them into meaning. If you’re ready to mark yours, we’re ready to help you bring it to life.
