Third Wave Coffee / 8th Anniversary

Celebrating TW Coffee’s 8th Anniversary, we crafted a visual identity that captures the essence of the brand’s journey. With the content and copy already established, our task was to bring these elements to life visually. This presentation unveils two dynamic key visuals that embody the brand’s spirit, along with event assets and mockups designed to create a seamless, memorable celebration experience.

Creativity begins with imagination, the birthplace of every idea. Our visual language incorporates thought cloud patterns, symbolizing the inception of ideas, while a scribble-inspired illustration style reflects those first steps in the creative process, where even the simplest sketch can lead to something extraordinary. This approach connects with our audience and aligns perfectly with the brand’s core mission of inspiring Indian creators. A unique ‘eight’ formed by two coffee cups viewed from above adds a final touch, bringing the journey full circle.