Bluejay Ananda / Branding / Campaign

Bluejay Ananda offers 100 premium villas, with architecture purely inspired by traditional South Indian homes and constructed using materials reminiscent of those used in historic houses, integrated with modern technology. This unique blend of heritage and modernity is one of the project’s standout features, setting it apart from competitors. Our target group primarily consists of IT professionals who often miss their hometowns and the experiences they had as children—experiences that their own children may not be getting. The name “Ananda” signifies happiness, and our project aims to provide the joy of rural living combined with contemporary conveniences. Our branding and communication strategy stem from this concept, including a logo that symbolizes a flower forming from the house, encapsulating the essence of happiness and home. Additionally, we have used AI illustrations combined with human illustrators for the campaign visuals, portraying the villa as a character in all the images. This approach creates a personal connection to the product, enhancing its appeal.